The full archive

Marketing and sales are both customer-facing, and they both help to grow your business. They even have a bit in common. But it's the differences that count.

True&Co is an online lingerie store using an algorithm to figure out a lady's bra size and then recommends lingerie that caters to their personal sizes.

This week, we’re featuring Joe Pulizzi from Content Marketing Institute (CMI), one of the biggest names in content marketing! Joe Pulizzi is…

A referral is when a consumer recommends something, typically a brand, service, or product, to someone else. Want to know more? Clicker here.

This time, we're taking a look at Erin Condren, who first drew us in with their vibrant colors and beautiful handcrafted designs. Check out her work here.

While on a lookout for great-looking referral programs, we discovered The Clymb. Clymb is a fantastic e-commerce store that you can learn from. Take a look.

Lots of people use the phrase "social media" and "social networking sites" interchangeably. Here's how they're different, and why. Never mix them up again!

Like referral marketing, affiliate marketing drives new customers to your business through individuals who don’t work for you directly. Take a look.

If you've been reading our blog, you may have noticed that we've been spending quite a bit of time defining things. To clear things up, check this post out.

Customer acquisition typically gives you "sexier" metrics, but customer retention yields far better returns. Here's why, and what you should do about it.

Is it media gone social? Or is it social relationships gamified and made into self-publishing? Check out how social media has changed things for good.

Google "Why are people annoying on social media", and you're confronted with lists of examples, but no actual explanation. This is what we get.

We were frustrated with oversimplistic definitions that didn't really explain much (in our opinion), so we set out to answer: What IS social media, exactly?

In 2012, there were over 102,000 online stores in the US with annual sales of at least $12,000. Here's how we figured that out, along with other cool stats.

Social media has become a huge part of our lives. Hundreds of millions of us use it every single day. Yet it's remarkably difficult to define precisely.

Hint: Coke doesn't advertise to persuade you to go buy a Coke right now. They do it to colonize your headspace altogether. Coke = Good, Happy, Positive.

How can you make tissue interesting? By putting it in contact with one of the most destructive forces of nature imaginable: children.

There are hundreds of thousands of ecommerce stores out there- are they ALL in competition with one another? Of course not. So here's a proposal!

Some artists are very sensitive about having their music being used by others. Not Lady Gaga, she likes her music being covered. Why? Take a look.

The job of the marketer is to deliberately influence the process, making sure that everybody hears about how valuable some product is.

Here are 3 ways you can start leveraging your reviews to get more traffic and sales. Oh, trust us they work. Check them all out right here.

So you're selling something, and you want to know if there's a market for it? A very good question. Take a look here, as we detail all you need to know.

Wanna know how to go viral on social media? Ditch the how-to guides and dig into the science behind viral social media marketing in this post.

Storytelling can be an extremely powerful marketing tool. Do you want to learn how you can use storytelling to help marketing your brand? Take a look here.