Social Media Marketing

In this article, we’ll walk through the steps of affiliate marketing on Pinterest. We will also outline specific guidelines that you should be aware of.

Discover why social proof ecommerce builds trust and drives sales with testimonials, reviews, and Shopify-specific strategies.

Social proof can be a powerful customer generation tool without the high cost of acquisition. Here are 20+ examples to get you started.

Social commerce can bring your community, customer loyalty, sales, revenue, and brand awareness to the next level. Here's how to utilize social media platforms to maximize your growth.

Learn how to launch and promote your brand's YouTube channel in this step-by-step YouTube marketing guide with real life advice and examples.

We take a look at influencer marketing and show you how it can be used to boost your referral program and generate referral sales.

Want to make full use of your Instagram and TikTok bio? Here are 10 link-in-bio tools to help you to direct customers to your store and more!

Some useful tips and examples to ease your concerns and inspire you to jump on board the TikTok train for your ecommerce business.

A simple guide for planning an influencer marketing campaign, from finding the right influencers to preparing a campaign brief.

By now, you’ve heard of Clubhouse - the invite-only platform teeming with celebrities. Here’s our step-by-step guide to growing your following on Clubhouse.

9 brands that are successfully growing their sales with social media. Plus, what you can learn from them to achieve similar results. Check it out.

Brand ambassador programs can boost sales, increase brand awareness, and be downright fun. Here's how to do it and where to find brand ambassadors.

It’s a thin line between a brand that’s classic and a brand that’s dated. How do huge companies with long years of legacy keep things fresh and exciting?

Find out the 10 most popular Facebook retailers with the most likes, including brands from retailers to marketplaces, and their secret

Sell directly through your social media posts and stories - and see how Nike, Ben & Jerry's and Marvel Studios have used it successfully.

Ever thought about how you can gain social proof through interactive content? Well, looking at the recent marketing trends, we reckon you'll have to!

Discover why you should build your community through referral marketing, with examples of great ecommerce brands nailing community-driven referral programs.

If you want to earn from your social media reach, you can start with sharing about your favourite products through referral programs. We show you how…

Now’s the time to invest in a social media word-of-mouth marketing strategy. We show you how to how to make it work for your business.

Find influencers that will deliver real results for your business. We present five simple tests to identify influencers from the fakers and the bots.

Purple's distinctive color, their eye-catching visuals, and the insane amounts of engagement they get with their ads are killing it? Why? Take a look here.

There are heaps of Facebook Groups that are packed with Shopify entrepreneurs asking questions and offering solutions for problems just like yours.

In just one year, Dominick Damico grew his Facebook page to 220,000 followers spending only $1,000. How? he took these five steps.

LinkedIn has become a serious marketing tool and your profile or post going viral can seriously help your brand and career. How? Take a look.

Do you know where you can find a whole tribe of people who are just like you? Facebook groups. See how they can help your business here.

There are over 6 billion active social accounts. It’s evident that social media has become a vital part of our modern lifestyle. Why? Take a look.

When we talk to retailers, we keep hearing that Facebook is one of the most important marketing channels that they have to work with. Why? Take a look!

Cosmetic brands and influencers, they both hold some serious marketing weight. Whack them both together and you've got a serious force to be reckoned with.

Dubbed “The Most Exciting Brand on Social Media” by Beta21, let us distill the ways in which GE humanizes its brand, and keeps itself social.

Are you selling a product that solves problems? Then no doubt customers are talking about it. Use this to your advantage. How? We have all the details here.

A quick glimpse into what we think about social media and how it should be used.

It's cool to hate on social media. In Durex's ad " Turn Off to Turn On ", you'll see lovers who are more lukewarm than hot and heavy, becaus…

Lots of people use the phrase "social media" and "social networking sites" interchangeably. Here's how they're different, and why. Never mix them up again!

Is it media gone social? Or is it social relationships gamified and made into self-publishing? Check out how social media has changed things for good.

Google "Why are people annoying on social media", and you're confronted with lists of examples, but no actual explanation. This is what we get.

Social media has become a huge part of our lives. Hundreds of millions of us use it every single day. Yet it's remarkably difficult to define precisely.

Wanna know how to go viral on social media? Ditch the how-to guides and dig into the science behind viral social media marketing in this post.