Cialdini

Social proof can be a powerful customer generation tool without the high cost of acquisition. Here are 20+ examples to get you started.

Here are some ways you can utilize the Commitment and Consistency principle in your marketing, with examples of successful companies that have done it.

Consumers attach more value to things that are few in quantity. In this post: 13 different examples of how to use the Scarcity principle in ecommerce.

Here are some ways you can utilize the Authority principle in your marketing, with examples of successful companies that have done it.

Here are some ways you can utilize the Liking principle in your marketing, with examples of successful companies that have done it.