Analytics

Master subscription analytics ecommerce in 2026. Learn essential metrics like MRR, churn rate, and CLV to drive growth, reduce churn, and optimize your subscription business

Ecommerce analytics dashboard setup guide for tracking revenue, CAC, ROAS, cohorts, funnels, and the metrics that drive decisions.

Ecommerce analytics guide for data-driven growth, covering the key metrics, reports, and dashboards online stores use to track performance, spot leaks, and scale revenue confidently.

See 2026 referral program benchmarks by industry. Compare conversion rates, learn key metrics, and unlock tips to push your referral conversion above 8 %.

We've been running referral programs for thousands of ecommerce stores for over half a decade now, making retailers almost $470,000,000 in referral sales.

Do you know where your customers are coming from? Find out exactly how with our guide to Referral Traffic in Google Analytics.

Traffic is profit. Set up Google Analytics right for your eCommerce store and start turning more browser traffic to sales.

Our latest Klaviyo integration for ReferralCandy allows you to send post-purchase events. Click to read more and see a sample implementation.

How do we calculate the ROI of referral marketing and paid social ads and how do the two marketing strategies compare? Read on to find out.

ReferralCandy for Mailchimp, allowing users to find Connect Apps item on the menu. Exciting stuff. Want to know more? Take a look here.

Learn from these tips and evergreen examples to drive more organic traffic to your Shopify ecommerce store to boost your sales.

Introducing key performance indicators (KPIs) is how you can do that and, consequently, make your referral program flourish. Check it out.

Find out our top picks for 10 essential ecommerce metrics that will create a huge impact on your business when you track and optimize them.

The question on the minds of many in the U.S. eCommerce market, is this: Does the large U.S. eCommerce market still have room to grow? Take a look.

Referral programs can have some of the highest ROI of all marketing channels. Here are some examples to help persuade you. Check it out.