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What actually works in referral and affiliate marketing — backed by real data from thousands of live Shopify stores.

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How to Build a Referral Program in 2026 (+80 Examples)
Referral Program

How to Build a Referral Program in 2026 (+80 Examples)

A referral program is a deliberate, systematic way of getting people to make referrals to your business. Referral programs are often called word-of-mouth marketing, because they reward existing customers for sharing and incentivize new customers to try out your brand.

Affiliate Partner Segmentation: Personalize Offers
Affiliate Marketing

Affiliate Partner Segmentation: Personalize Offers

Learn how affiliate partner segmentation, tailored affiliate tiers, and personalized partner incentives help eCommerce brands reward creators, publishers, and customers without hurting margins.