The full archive

How did CrossFit become a worldwide craze that took over the word? Great marketing. Check out how the founder of CrossFit achieved this right here.

Here are our 8 best tips to supercharge your referral program and get those referrals you deserve. Check them out, they are sure to help.

TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million pairs of shoes to charity.

Through the combination of an innovative product and solid marketing, Pebble has sold over a million smartwatches with a minuscule advertising budget.

Today, GoPro is synonymous with "action cameras", an amazing feat. Follow their journey here and see what you can learn from their marketing strategies.

The Undress raised over $615,000 from 7,200+ backers on Kickstarter – a near-perfect example of a product-driven by word-of-mouth.

Here's how fashion retailer Everlane set themselves apart form the competition and gained tons of word-of-mouth by being different.

Every super-successful business first started out small, and every small business thrived by dominating a tiny niche. Here are 4 examples to learn from.

Each ReferralCandy account comes with a variety of widgets that you can add to your online store. Improving your advocates' user experience.

How did Black Milk grew to such a scale, where they're now revered like a cult? We have all the details here. Check it out.

In 2012, Lululemon was reported to have the third most productive retail stores in the US, only behind Apple and Tiffany & Co. How? Take a look here.

Founded in 1996 by former football player Kevin Plank, Under Armour has been the embodiment of willpower, strength, and drive. How? Take a look.

How does Apple do it, how are they so good at what they do? One way is word of mouth marketing, check out how they kill the competition here.

Threadless is based on the idea of a community where designers could submit designs, get paid, gain recognition, and wear the coolest T-shirts.

Friend Offers make referral programs much more compelling. It can help your brand stand out while acquiring more customers. How? Take a look.

Have you ever wondered how Google got to where they were today, a 350-billion-dollar company? See their journey so far here.

Should you use a pre-order campaign to launch your product for the first time? It's a great question, one we answer here for you. Check it out.

The supplements industry is young and lucrative, but also very challenging. Learn how Powder City uses ReferralCandy to get new customers through referrals.

The holy grail of word-of-mouth is to make the news. Nothing else gets quite as much reach, and nothing else generates quite as many conversations.

MatchMove is an eWallet service that allows people to make online payments using prepaid-based cards. Take a look at why they are so successful.

Customer referral programs and return policies don't always play together very nicely. What do we mean? Take a look, we have all the details right here.

We delve into how 13 of the best Kickstarter success stories to see how they achieved funding through effective word-of-mouth marketing!

Evernote is, essentially, a cloud notebook on steroids. Their app has been extremely popular, gaining their first million users in 446 days. How? Check it.

The best way of generating word-of-mouth is to craft delightful experiences your customers want to share. How? We have all the details right here.